Thursday, December 14, 2006

Flow Chart Software Add-In for Excel

Your name?
Nicholas Hebb

What is your site called?
BreezeTree Software

How old is the site?
The domain is several years old, but I didn't start adding real content until about 1-1/2 years ago.

What is the one unique feature of this site?
Great tutorials about creating flowcharts and other business diagrams with Excel.

Do you make money from this site?

What is the main revenue stream for this site?
Software sales. I make a flowcharting add-in for Excel.

If you were to sell this site, how much do you think it would sell for?
I do not intend to sell. But, based on a 3-year forecast of revenues for my software and the other packages I'm releasing this year I would say $250k.

What are your plans with this site?
Continue to build my software business around it. I will be creating other types of software, and for each type of software I will write supporting articles to add related content to the site.

What sites are your biggest competitors?

Do you rank well in search engines for this site? If yes, for what search terms?
Not for general terms like 'flow chart" but I do for niche terms like "flowchart shapes" and "Excel flowchart".

How have you promoted this site in the past?
Built some content.
Started a blog.
Submitted software to download sites.
Did some directory submissions (~25).
Got listed in DMOZ.
Run AdWords.

Going forward how do you intend to promote this site?
More directory submissions.
Trade links.
Article submissions.

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