Saturday, October 28, 2006

Planning a date - Fun things to do

Your name?
Ron Zvagelsky

What is your site called?
PlanJam.com - Interactive Local Planning

How old is the site?
3 Months

What is the one unique feature of this site?
The sites interactive interface allows you to plan an event... drag and drop activities into a cart to create a custom itinerary of your evening out.

Do you make money from this site?
Adsense / Advertising

What is the main revenue stream for this site?
Adsense

If you were to sell this site, how much do you think it would sell for?
Revenue figures aside, the website is unique (in both the idea and features) and all the content has been mined by hand (by the co-founder...me). Based on all factors, I would value the site at around 50K.

What are your plans with this site?
Site is currently undergoing a huge facelift (althought functionality and overall design will remain intact). 7-8times more content (added the state of New York) and several new features.

What sites are your biggest competitors?
Citysearch

Do you rank well in search engines for this site? If yes, for what search terms?
Rank well for search terms (MSN is great...although moving up in Google): plan a date, romantic date ideas, fun date ideas, unique date ideas.

How have you promoted this site in the past?
- Link Building (i.e., article writing, directory submission, purchasing links, partnerships, forum posting)
- Myspace

Going forward how do you intend to promote this site?
- Once the site redesign is complete and new features added, we will devote a significant amount of money to online advertising and promotion...i.e. banner and text ads on complementary websites. Will also begin seeking strategic partnerships to add value.

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