Monday, May 08, 2006

Premier online leather marketplace brings age-old industry and expanded market of consumers.

Your name?
Frank Barajas

What is your site called?

How old is the site?
4 years plus

What is the one unique feature of this site?
It is the largest online leather marketplace with over 93,000 manufacturers and suppliers. It provides an abundant number of free marketing tools for manufacturers and leather consumers alike.

Do you make money from this site?
Yes, the site provides several paid services.

What is the main revenue stream for this site?
The primary revenue streams for this site are “yellowpages” type directory advertising on the site which includes company profile pages as well as banner advertising.

If you were to sell this site, how much do you think it would sell for?
There are currently no plans to sell the site. A custom content management script (one of a kind) as well as the content, user base, hard revenues and potential for significant ongoing revenues values this site in at $20,000 to $35,000.

What are your plans with this site?
There is a significant redesign planned. These include making the site a little more SE friendly. Some of the other enhancements includes additional free tools as well as the introduction of paid services such as auctions and consulting services for this market space.

What sites are your biggest competitors?
There are a few sites that compete in the same market space but none provide the abundant number of services the site does or have the market dominance currently being shown by

Do you rank well in search engines for this site? If yes, for what search terms?
Until recently some of these keywords included leather, leather supplier, leather jackets and other similar terms. Our SERPs strength lies in allowing our site to rank very well for specific company names, through the use of our individual company profile pages. Large and small leather companies who do not have an online presence but are on our site are easily found on the search engines. In fact, some of our profile pages rank higher than a companies own site.

How have you promoted this site in the past?
We’ve used both online and offline strategies. Some of these include offering discounted pricing for companies that hold valid memberships in leather trade organizations, marketing at trade fairs, email promotions and of course advertising on our competitor’s sites using adwords!

Going forward how do you intend to promote this site?
We plan on kicking things up a notch. We will continue to investigate new online and offline marketing models. We are also looking at stepping back and using some of the online strategies that were popular 5 or 6 years ago that many have abandoned but that are clearly still very viable marketing venues.

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