Monday, April 17, 2006

Selling business software

Your name?
Mark

What is your site called?
Timesheets MTS Software

How old is the site?
3 Years

What is the one unique feature of this site?
It has a ton of custom adwords and visitor tracking stuff that helps me make the site better for my visitors. We also give away a free version of a couple of software products here: http://www.timesheetsmts.com/freesoftware.htm. The free timesheet software package has been reviewed by a few people online as the best free package available.

Do you make money from this site?
Yes.

What is the main revenue stream for this site?
Software sales.

If you were to sell this site, how much do you think it will sell for?
I wouldn't sell it because it's the ticket out of my day job. Of course if someone offerred the right amount I'd sell but that would be a big number (not quite phone number big but still largish). Even the selling with the 12 x monthly income calculation is a big number. We wouldn't sell for that though because we have an established client base with on-going income potential from them as well as from new customers.

What are your plans with this site?
Keep adding new products.

What sites are your biggest competitors?
There's a bunch of them, mostly established market players like Senomix and Tenrox.

Do you rank well in search engines for this site?If yes, for what search terms?
Yes. Pretty much any related term you can think of (timesheet, timesheet software etc)

How have you promoted this site in the past?
Online advertising, print advertising, mail outs, adwords, writing articles and submitting them to article sites, and directory submissions. Also, selling software I've submitted the software to all the online download sites (like download.com and tucows.com) which gets you a bunch of links for free.

Going forward how do you intend to promote this site?
See above. We are trying some new mail out stuff in the up coming months and trying print advertising again. I'm still hunting for decent online advertising opportunities other than adwords. They are few and far between in our market space. I'm learning about adwords all the time and once I have a handle on it I'll be ramping up our spend on this dramatically.

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