Monday, April 24, 2006

Multivariate Testing and Web Site Optimization

Your name?
Jeremy Els

What is your site called?
SiteSpect Multivariate Testing Solution

How old is the site?
About 2 years.

What is the one unique feature of this site?
unique feature of the product, described on the site: SiteSpect enables marketers to run sophisticated tests to determine which combination of content, images, promotions and pricing yields the highest click-through, conversion and retention rates.

Do you make money from this site?
Yes, we sell a product/service (SiteSpect) (but we don't make any money through site advertisements, etc.)

What is the main revenue stream for this site?
Sale of the product/service.

If you were to sell this site, how much do you think it would sell for?
Not for sale, and we haven't even thought about how much it would be worth...

What are your plans with this site?
Continue to expand content, and promotion for the product.

What sites are your biggest competitors?
www.memetrics.com and www.vertster.com

Do you rank well in search engines for this site? If yes, for what search terms?
Yes, for: A/B Testing, Multivariate Testing, Multivariable Testing, Split Testing

How have you promoted this site in the past?
Mainly through formal PR (public relations) efforts and PPC (AdWords, etc.)

Going forward how do you intend to promote this site?
Continue PR, PPC, and do more link building/SEO to drive more organic traffic through.

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